Product Marketing Marketing, involved in the revamp of the site games.bitcoin.com. Participated in developing and implementation of Go To Marketing of all product at a global scale.
- Executing global and local Go-to-Market strategy for Bitcoin.com’s core products. Defining commercial opportunities, building internal task force, and lead project teams across departments and stakeholders.
- Defining business plan strategies for performance channels and data-driven teams. PPC management, SEO, Email, Social Media. Set quarterly strategies for digital acquisition, growth, and retention.
- Structure product promotional calendar according to quarterly objectives and KPIs. Responsible for packaging of product promotions mechanics, content strategy, and final concept.
- Coordinate with Product Managers implementations and launch of key product features, based on customer-centric analysis results.
Lead B2B partnerships, support business development, communicate and ensure the company's integrity and interests.