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Contextual Advertising: Yandex.Direct

Contextual Advertising: Yandex. Direct

We bring customers to your site through ads in the Yandex search engine

Anyone searching for your product online will see contextual ads. If your business has a website or social media presence, setting up contextual advertising on Yandex search engine will help create an effective sales funnel.

Order Yandex contextual advertising now

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Boost calls and inquiries from your site

Before initiating advertising, we conduct a comprehensive site analysis and assist in fixing technical issues to maximize results with minimal costs.
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Prepare your site for increased traffic

We’ll check for technical errors, help populate your site with persuasive content, and ensure all incoming inquiries reach your sales department.
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Optimize advertising campaigns

The number of impressions and cost-per-click depends on proper advertising settings in Yandex.Direct. Incorrect parameters may raise customer acquisition costs by 9−20 times. Our agency will help avoid this situation and optimize advertising expenses.

You need contextual advertising on Yandex. Direct to:

Optimize promotions with high costs

We’ll optimize your budget and make your money work more efficiently. You’ll receive significantly more targeted inquiries at the same cost.
Highlight promotions, discounts, and contests

Your ads will be seen by those interested in your service or product. This will help attract more attention to your offers.
Attract customers to a new business

Whether it’s for a new business or announcing a rebranding, you’ll be visible to those searching for your product. You can also test demand and inform customers about new services.

Our workflow for launching your ads on Yandex:

1

Delving into the niche and familiarizing ourselves with the site

Our collaboration starts with studying your business, competitors, and customers. We then assess your site’s readiness for increased traffic.

2

Set up an advertising account

Your site’s click-through rates will be more cost-effective with proper setup in the advertising account. A contextual advertising specialist will handle this by configuring goals and connecting analytics systems.

3

Launch test advertising campaigns

Initial inquiries for collaboration will come from these tests. After testing, we can efficiently reduce customer acquisition costs and increase the number of inquiries.

4

Evaluate effectiveness and optimize advertising campaigns

Our work on advertising campaigns is ongoing. We analyze test results and adjust campaign settings, account configurations, banners, and ad texts. This enables us to achieve one of the best results in terms of cost-per-inquiry in your niche.

What we offer to help you get inquiries

You’ll have a team of five specialists working on launching your contextual advertising. This includes a PPC specialist, their assistant, a UX analyst, a copywriter, and a manager. Together, they will develop and implement a strategy for promoting your business on Yandex.

Market Research

We’ll analyze your niche and competitors, using our own services if necessary, to find the best solutions for your challenges. If you’ve already launched advertising campaigns, we’ll take their results into account as well.

Website Preparation

Sometimes, even with a correctly configured advertising account and good ad CTR, inquiries are not received due to simple technical errors on the website. Before launching the ads, we’ll check everything and provide recommendations to ensure your site is fully prepared for incoming traffic.

Google Ads Setup

The success of your advertising campaign heavily relies on this stage. Our specialist will expertly set up your advertising account and ensure your ads are shown to interested users on search networks using relevant keywords without any hindrances. We’ll also manage the entire campaign for you.

Content Development for Advertising

We’ll create compelling texts, banners, and videos that will pass moderation and capture the attention of potential customers.

Analytics and Optimization

We’ll regularly monitor campaign results, optimize, and improve ads to maximize your budget’s potential. Additionally, we’ll ensure your sales department doesn’t miss a single inquiry.

Market Research

We’ll analyze your niche and competitors, using our own services if necessary, to find the best solutions for your challenges. If you’ve already launched advertising campaigns, we’ll take their results into account as well.

Website Preparation

Sometimes, even with a correctly configured advertising account and good ad CTR, inquiries are not received due to simple technical errors on the website. Before launching the ads, we’ll check everything and provide recommendations to ensure your site is fully prepared for incoming traffic.

Google Ads Setup

The success of your advertising campaign heavily relies on this stage. Our specialist will expertly set up your advertising account and ensure your ads are shown to interested users on search networks using relevant keywords without any hindrances. We’ll also manage the entire campaign for you.

Content Development for Advertising

We’ll create compelling texts, banners, and videos that will pass moderation and capture the attention of potential customers.

Analytics and Optimization

We’ll regularly monitor campaign results, optimize, and improve ads to maximize your budget’s potential. Additionally, we’ll ensure your sales department doesn’t miss a single inquiry.

By working with RE: SPOND, you can expect the following results:

These are average results. To get a traffic forecast and budget for your niche, please fill out the form below.

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Top positions in search results

Yandex.Direct contextual advertising offers the first position in search results or banners adjacent to it. The optimal format for you depends on your goals and advertising budget.
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A 200% increase in inquiries

This is an approximate minimum figure. In our portfolio, we have a case where we boosted these metrics by 549% after a test campaign and media plan optimization.
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A 20% reduction in budgets

If possible and more effective, we’ll optimize your budget and allocate it to promotional channels that generate more leads.

Cases we’ve worked on

Leave us an inquiry and get a tailored promotion strategy.
We have worked on more than 150 cases from various industries: real estate, medicine, education, tourism, jewelery, restaurants, etc

KoronaPay

Field of activity: money transfer services without opening a bank account.

A task: attract targeted traffic to install the brand application, get a loan application through the app.

Tools:

we have selected and placed promotional materials on 46 Telegram channels, which are read by residents of the CIS countries;
we held communication in national languages with representatives of the channels to clarify the terms of cooperation and agree on advertising materials.

Result:

the total coverage was 1,414,640 visitors to Telegram channels;
cost per thousand impressions (CPM) was $2,03;
received more than 2500 application installations;
achieved a low cost of the install - $1,12.

Modern Forwrading

Field of activity: Services in the field of organization of production, import and export. Company helps clients to understand the import and export of goods and optimize the company's foreign economic activity.

A task: presentation of the company on the world market, creation of a communication channel with foreign partners and clients

Tools and Result:

development of a multilingual website without templates;
website design and illustrations;
development of a convenient map for the presentation of the geography of the company's work;
assistance with the translation and adaptation of complex economic and financial texts into English.

Beautyliner Group

Field of activity: manufacturer and seller of equipment for aesthetic medicine. One of the products is Robosculptor – innovative robotic massage complex for performing aesthetic and sports massage as well as lymphatic drainage.

Task: increasing awareness of the brand's Youtube channel and Robosculptor, promoting videos by participating in exhibitions.

Tools:

SEO optimization, design and advertising promotion in Google Ads.

Result:

we received more than 30 thousand targeted views for $ 0,007 when promoting videos in Google Ads.

Plugin Blinds

Field of activity: company offers smart solutions with proven expertise and competent execution in solar development. Plugin Blinds is а distributor of solar smart blinds called "SolarGaps".

Task: presentation of the company on the Internet, creation of convenient communication channels and development of communication with customers, creation of a blog.

Tools and Result:

developed a website;
screwed FB blog;
screwed Fb chat with the manager;
we have developed a calculator form for the website;
we have developed a map of offices.

NFT ARTY

Field of activity: news portal about the world of NFT, training and investment in crypto art.

Task: to attract active subscribers to the Telegram channel.

Tools: